What happens when consumers realise about green washing? A qualitative investigation

Author: Lim Weng Marc   Ting Ding Hooi   Bonaventure Victor Sudirman   Sendiawan Alan Putera   Tanusina Pengestu Patanmacia  

Publisher: Inderscience Publishers

ISSN: 1466-6650

Source: International Journal of Global Environmental Issues, Vol.13, Iss.1, 2013-10, pp. : 14-24

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Abstract