Quantify sales impact of location-based advertising

Author： Fang Zheng   Yang Yang   Li Wei   Deng Fumin  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.11, Iss.5, 2013-10, pp. : 513-529

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Estimating the capacity of the Location-Based Advertising channel

By Gidofalvi Gyozo   Larsen Hans Ravnkjaer   Pedersen Torben Bach  

International Journal of Mobile Communications, Vol. 6, Iss. 3, 2008-03 ,pp. : 357-375

Inderscience Publishers

Access to resources Recommend Favorite

Acceptance of real-time location-based advertising service: a conceptual examination

By Wu Chien-Hsing  

Journal of Location Based Services, Vol. 6, Iss. 4, 2012-12 ,pp. : 250-269

Taylor & Francis Ltd

Access to resources Recommend Favorite

Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

By Xu Heng   Oh Lih-Bin   Teo Hock-Hai  

International Journal of Mobile Communications, Vol. 7, Iss. 2, 2009-01 ,pp. : 154-177

Inderscience Publishers

Access to resources Recommend Favorite

An Overview of Location-Based Services

By D'Roza T.   Bilchev G.  

BT Technology Journal, Vol. 21, Iss. 1, 2003-01 ,pp. : 20-27

Springer Publishing Company

Access to resources Recommend Favorite

WAW Location-based Service Positioning

By Sanguino José   Tocha Filipe   Rodrigues António  

Wireless Personal Communications, Vol. 58, Iss. 3, 2011-06 ,pp. : 599-612

Springer Publishing Company

Access to resources Recommend Favorite