Retail marketing innovation in Spain

Author： Medrano-Sáez Natalia   Olarte-Pascual Mª Cristina  

Publisher： Inderscience Publishers

ISSN： 1471-8197

Source： International Journal of Innovation and Learning, Vol.14, Iss.3-4, 2013-09, pp. : 453-472

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A strategic review of operations and marketing functions in retail banks

By Rhee Munsung   Mehra Satish  

International Journal of Service Industry Management, Vol. 17, Iss. 4, 2006-08 ,pp. : 364-379

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing—A Success Factor in Industrial Innovation

By Rothwell Dr. Roy  

Management Decision, Vol. 14, Iss. 1, 1976-12 ,pp. : 43-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Aligning Marketing and Technology to Drive Innovation

By Cotterman Ronald   Fusfeld Alan   Henderson Pamela   Leder Jonathan   Loweth Carl   Metoyer Anthony  

Research-Technology Management, Vol. 52, Iss. 5, 2009-09 ,pp. : 14-20

Industrial Research Institute, Inc

Access to resources Recommend Favorite

Integrating Technology, Marketing and Management Innovation

By Hwang Ahn-Sook  

Research-Technology Management, Vol. 47, Iss. 4, 2004-07 ,pp. : 27-31

Industrial Research Institute, Inc

Access to resources Recommend Favorite

Measures of Marketing Success: - A Comparison Between Spain and the UK

By Llonch J.   Eusebio R.   Ambler T.  

European Management Journal, Vol. 20, Iss. 4, 2002-08 ,pp. : 414-422

Elsevier

Access to resources Recommend Favorite