The contribution of market intelligence to tactical and strategic business decisions

By Lackman Conway   Saban Kenneth   Lanasa John  

Marketing Intelligence & Planning, Vol. 18, Iss. 1, 2000-01 ,pp. : 6-9

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Versus Tactical Nature of Sales Promotions

By Brito Pedro Quelhas   Hammond Kathy  

Journal of Marketing Communications, Vol. 13, Iss. 2, 2007-06 ,pp. : 131-148

Routledge Ltd

Access to resources Recommend Favorite

"Not in my neighborhood": resistance to chain drug-stores

By Lavin Marilyn  

International Journal of Retail & Distribution Management, Vol. 31, Iss. 6, 2003-05 ,pp. : 321-328

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of strategic and tactical cause-related marketing on consumers' brand loyalty

By Brink Douwe van den   Odekerken-Schr÷der Gaby   Pauwels Pieter  

Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 15-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Switching to electronic stores: consumer characteristics and the perception of shopping benefits

By Dholakia Ruby Roy   Uusitalo Outi  

International Journal of Retail & Distribution Management, Vol. 30, Iss. 10, 2002-10 ,pp. : 459-469

Emerald Group Publishing Ltd

Access to resources Recommend Favorite