A review and a conceptual framework of the key value drivers of mass customisation

Author： Damm Raphael   Heredero Carmen De Pablos   Rodríguez-Monroy Carlos  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.8, Iss.4, 2013-09, pp. : 411-430

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