Effective implementation of competitive advantage and sustainable competitive advantage: a conceptual model

Author: Dubey Ashish Mohan   Goel Geetika   Sahu G.P.  

Publisher: Inderscience Publishers

ISSN: 1751-0252

Source: International Journal of Business Innovation and Research, Vol.7, Iss.5, 2013-08, pp. : 519-535

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Abstract