The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry

Author: Schoonmaker M.   Carayannis E.   Rau P.  

Publisher: Springer Publishing Company

ISSN: 0892-9912

Source: The Journal of Technology Transfer, Vol.38, Iss.6, 2013-12, pp. : 850-872

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract