The effects of applying a hybrid method with a macro–micro approach for market research in the telecommunication industry

Author: Lin Chen-Ju   Li Ci-Rong   Chu Chih-Peng  

Publisher: Springer Publishing Company

ISSN: 0033-5177

Source: Quality and Quantity, Vol.45, Iss.4, 2011-06, pp. : 829-843

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Abstract