S. Ratneshwar & David Glen Mick: Inside consumption. Consumer motives, goals and desires: London/New York, Routledge, 2005, 384 pp, EUR 39.03, ISBN 0-4153-4194-9

Author: Hellmann Kai-Uwe  

Publisher: Springer Publishing Company

ISSN: 0168-7034

Source: Journal of Consumer Policy, Vol.30, Iss.1, 2007-03, pp. : 45-48

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Abstract