Author： Mukhopadhyay Bhaskar
Publisher： Springer Publishing Company
ISSN： 0304-4092
Source： Dialectical Anthropology, Vol.29, Iss.1, 2005-03, pp. : 35-60
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Abstract
This article seeks to document the vernacular perceptions of ‘globalization’ in rural Bengal (India) and, in that connection, seeks to rethink some long-held western notions concerning commodity, consumption, representation, the nature of sociality and the politics of democratic empowerment in the third-world. In the subaltern imaginary, images seem to play a crucial role conductive to empowerment. Also, far from resisting globalization and consumption, the rural poor seems to have assimilated these into their vernacular cosmology.
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