Gender Role Portrayals in American and Korean Advertisements

Author: Hovland Roxanne   McMahan Carolynn   Lee Guiohk   Hwang Jang-Sun   Kim Juran  

Publisher: Springer Publishing Company

ISSN: 0360-0025

Source: Sex Roles, Vol.53, Iss.11-12, 2005-12, pp. : 887-899

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Abstract