Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?

Author: Bonfrer André   Chintagunta Pradeep K.  

Publisher: Springer Publishing Company

ISSN: 0889-938X

Source: Review of Industrial Organization, Vol.24, Iss.2, 2004-03, pp. : 195-218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract