e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction

Author： Etzion Opher Fisher Amit Wasserkrug Segev

Publisher： Springer Publishing Company

ISSN： 1387-3326

Source： Information Systems Frontiers, Vol.7, Iss.4-5, 2005-12, pp. : 421-434

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