Marketing, management and performance: multilingualism as commodity in a tourism call centre

Author: Duchêne Alexandre  

Publisher: Springer Publishing Company

ISSN: 1568-4555

Source: Language Policy, Vol.8, Iss.1, 2009-03, pp. : 27-50

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract