The construction and validation of a consumer orientation questionnaire (SCOI) designed to measure Fromm's (1955) "Marketing Character" in Australia

Author： Shaun A. Saunders   Don Munro   PhD  

Publisher： Scientific Journal Publishers

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.28, Iss.3, 2000-06, pp. : 219-240

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