Preferences for behavioral style of minority and majority members who anticipate group interaction

Author: Alain Van Hiel   Ivan Mervielde  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.29, Iss.7, 2001-11, pp. : 701-710

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Abstract

The present research investigates whether prospective minority and majority members ascribe high effectiveness to particular behavioral styles in order to exert social influence in a forthcoming group interaction. It was hypothesized that consistency, assertiveness, competence, and honesty would be rated as effective for minorities, whereas the role of agreeableness would be stressed for majorities. A behavioral-style inventory based on Bassili and Provencal (1988) showed sufficient reliability. The results confirmed the hypotheses, and the implications of the actor-perspective on social influence is discussed.