Effects of health-based and appearance-based exercise advertising on exercise attitudes, social physique anxiety and self-presentation in an exercise setting

Author: Tanya R. Berry   PhD   Bruce Howe  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.32, Iss.1, 2004-02, pp. : 1-12

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Abstract