Dimensions of Brand Personality Attributions: A person-centric approach in the German cultural context

Author： Michael Bosnjak   Valerie Bochmann   Tanja Hufschmidt  

Publisher： Scientific Journal Publishers

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.35, Iss.3, 2007-04, pp. : 303-316

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