Author: Gutzke David W.
Publisher: Routledge Ltd
ISSN: 0007-6791
Source: Business History, Vol.53, Iss.6, 2011-10, pp. : 960-969
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Sydney Nevile: Squire in the slums or progressive brewer? A response to David Gutzke
Business History, Vol. 53, Iss. 6, 2011-10 ,pp. :
Lessons for successful BOP marketing from Caracas' slums
By Ireland John
Journal of Consumer Marketing, Vol. 25, Iss. 7, 2008-10 ,pp. :