Audience involvement and its antecedents: An analysis of the electronic bulletin board messages about an entertainment-education drama on divorce in Korea

Author： Bae Hyuhn-Suhck   Lee Byoungkwan  

Publisher： Routledge Ltd

ISSN： 0129-2986

Source： Asian Journal of Communication, Vol.14, Iss.1, 2004-03, pp. : 6-21

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