'Integration' in Communication Management: Conceptual and Methodological Considerations

Author: Cornelissen Joep  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.16, Iss.6, 2000-07, pp. : 597-606

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract