Author： Maclaran Pauline Brown Stephen
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.17, Iss.3-4, 2001-04, pp. : 367-390
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Eschatology, promise, hope: the Utopian vision of consumer research
European Journal of Marketing, Vol. 31, Iss. 9-10, 1997-09 ,pp. :
Access to resources
Recommend
The consumer in society: Utopian visions revisited
Marketing Intelligence & Planning, Vol. 18, Iss. 6-7, 2000-06 ,pp. :
Consumer Ethics Research: Review, Synthesis and Suggestions for the Future
By Vitell S.J.
Journal of Business Ethics, Vol. 43, Iss. 1-2, 2003-03 ,pp. :