An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

Author: Dermody Janine   Scullion Richard  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.17, Iss.9-10, 2001-11, pp. : 969-987

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract