Decision theory in consumer research

By Rowan J.  

European Journal of Marketing, Vol. 1, Iss. 1, 1967-06 ,pp. : 35-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Applying transaction utility theory to sales promotion – the impact of culture on consumer satisfaction

By McNeill Lisa S.   Fam Kim Shyan   Chung Kim  

The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 2, 2014-03 ,pp. : 166-185

Routledge Ltd

Access to resources Recommend Favorite

An overwhelming amount of data: Applying chaos theory to find patterns within big data

By Gross Ted  

Applied Marketing Analytics, Vol. 1, Iss. 4, 2015-10 ,pp. : 377-387

Henry Stewart Publications

Access to resources Recommend Favorite

Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory

By Bennur Shubhapriya   Jin Byoungho  

Journal of Fashion Marketing and Management, Vol. 17, Iss. 3, 2013-07 ,pp. : 306-321

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interpretive consumer research: two more contributions to theory and practice

By Shankar Avi   Goulding Christina  

Qualitative Market Research: An International Journal, Vol. 4, Iss. 1, 2001-01 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite