The First Four-wheeled Status Symbol: Pram Consumption as a Vehicle for the Construction of Motherhood Identity

Author: Thomsen Thyra Uth   Sørensen Elin Brandi  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.22, Iss.9, 2006-11, pp. : 907-927

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Abstract