Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson

Author: Lynch Joanne   de Chernatony Leslie  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.23, Iss.1-2, 2007-02, pp. : 123-135

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract