Author: Lynch Joanne de Chernatony Leslie
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.23, Iss.1-2, 2007-02, pp. : 123-135
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract