Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale

Author: Koçak Akin   Abimbola Temi   Özer Alper  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.23, Iss.1-2, 2007-02, pp. : 157-173

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Abstract