Am I cheap? Testing the role of store personality and self-congruity in discount retailing

By Willems Kim   Swinnen Gilbert  

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 5, 2011-12 ,pp. : 513-539

Routledge Ltd

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The role of brand image congruity in Chinese consumers' brand preference

By Hu Jing   Liu Xin   Wang Sijun   Yang Zhilin  

Journal of Product and Brand Management, Vol. 21, Iss. 1, 2012-02 ,pp. : 26-34

Emerald Group Publishing Ltd

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Does formality matter?: Effects of employee clothing formality on consumers' service quality expectations and store image perceptions

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International Journal of Retail & Distribution Management, Vol. 39, Iss. 5, 2011-04 ,pp. : 346-362

Emerald Group Publishing Ltd

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Personal values and mall shopping behaviour: The mediating role of intention among Chinese consumers

By Cai Yuanfeng   Shannon Randall  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 4, 2012-03 ,pp. : 290-318

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How price image dimensions influence shopping intentions for different store formats

By Zielke Stephan  

European Journal of Marketing, Vol. 44, Iss. 6, 2010-06 ,pp. : 748-770

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