Exploring cadaveric organ donation: a 'mortal embodiment' perspective

Author： Lai Ai-Ling   CeRes Janine Dermody   CeRes Stuart Hanmer-Lloyd  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.23, Iss.5-6, 2007-06, pp. : 559-585

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