Customer satisfaction measurement in a business-to-business context: a conceptual framework

By Rossomme Jeanne  

The Journal of Business and Industrial Marketing, Vol. 18, Iss. 2, 2003-03 ,pp. : 179-195

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing planning and digital customer loyalty data in small business

By Donnelly Christina   Simmons Geoff   Armstrong Gillian   Fearne Andrew  

Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. : 515-534

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context

By Talwar Vishal   Burton Jamie   Murphy John A.  

Journal of Customer Behaviour, Vol. 7, Iss. 3, 2008-09 ,pp. : 231-255

Westburn Publishers Ltd

Access to resources Recommend Favorite

Does the hierarchical position of the buyer make a difference? The influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context

By Román Sergio   Martín Pedro Juan  

The Journal of Business and Industrial Marketing, Vol. 29, Iss. 5, 2014-05 ,pp. : 364-373

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management implementation: An investigation of a scale's generalizability and its relationship with business performance in a developing country context

By Akroush Mamoun N.   Dahiyat Samer E.   Gharaibeh Hesham S.   Abu-Lail Bayan N.  

International Journal of Commerce and Management, Vol. 21, Iss. 2, 2011-06 ,pp. : 158-190

Emerald Group Publishing Ltd

Access to resources Recommend Favorite