Author: Varman Rohit Saha Biswatosh Skålén Per
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.27, Iss.11-12, 2011-10, pp. : 1163-1185
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SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 11, 2010-10 ,pp. :