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Emerald Group Publishing Ltd

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High-tech, innovative products: identifying and meeting business customers' value needs

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Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

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Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 77-99

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Innovativeness and newness in high-tech consumer durables

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Marketing high-tech products: the emerging themes

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