Author： Cova Bernard Cova Véronique
Publisher： Routledge Ltd
ISSN： 1025-3866
Source： Consumption, Markets and Culture, Vol.15, Iss.2, 2012-06, pp. : 149-168
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Exploring the role of discourse in marketing and consumer research
JOURNAL OF CONSUMER BEHAVIOUR, Vol. 14, Iss. 1, 2015-01 ,pp. :
Access to resources
Recommend
Consumer behaviour analysis and social marketing practice
By Nicholson Michael Xiao Sarah Hong
The Service Industries Journal, Vol. 31, Iss. 15, 2011-11 ,pp. :
Marketing by Controlling Social Discourse: The Fairtrade Case
ECONOMIC AFFAIRS, Vol. 35, Iss. 2, 2015-06 ,pp. :
The Discourse of Development: has it reached maturity?
Third World Quarterly, Vol. 30, Iss. 8, 2009-12 ,pp. :