Understanding Broadcast Political Talk

Author： Davis Richard  

Publisher： Routledge Ltd

ISSN： 1091-7675

Source： Political Communication, Vol.14, Iss.3, 1997-07, pp. : 323-332

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Abstract

This article offers initial answers to some of the major preliminary questions of the study of new media: What is meant by "new media" in political communication?, How are new media distinguishable from traditional media?, Who are the new media audiences and what audience effects occur?, and What is the role of new media in the policy process?

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