The impact of western culture adoration on the coffee consumption of Taiwan: A case study of Starbucks

Author: Su Allan   Chiou Wen-Bin   Chang Ming-Hsu  

Publisher: Routledge Ltd

ISSN: 1094-1665

Source: Asia Pacific Journal of Tourism Research, Vol.11, Iss.2, 2006-06, pp. : 177-187

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract