The best way to tell you to use a condom: The interplay between message format and individuals' level of need for cognition

Author: Carnaghi A.   Cadinu M.   Castelli L.   Kiesner J.   Bragantini C.  

Publisher: Routledge Ltd

ISSN: 1360-0451

Source: AIDS Care, Vol.19, Iss.3, 2007-03, pp. : 432-440

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Abstract