Brand Loyalty, Generic Entry and Price Competition in Pharmaceuticals in the Quarter Century after the 1984 Waxman-Hatch Legislation

Author: Berndt Ernst R.   Aitken Murray L.  

Publisher: Routledge Ltd

ISSN: 1466-1829

Source: International Journal of the Economics of Business, Vol.18, Iss.2, 2011-07, pp. : 177-201

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Abstract