How long has it been since the last deal? Consumer promotion timing expectations and promotional response

By Liu Yan   Balachander Subramanian  

Quantitative Marketing and Economics, Vol. 12, Iss. 1, 2014-03 ,pp. : 85-126

Springer Publishing Company

Access to resources Recommend Favorite

Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC

By Veeck A.   Veeck G.  

World Development, Vol. 28, Iss. 3, 2000-03 ,pp. : 457-471

Elsevier

Access to resources Recommend Favorite

基于公平理论的消费者购买行为分析 Analysis of Consumer Purchase Behavior Based on Equity Theory

By 裘晓东   姜辉  

Modern Marketing, Vol. 01, Iss. 03, 2011-11 ,pp. : 60-62

汉斯出版社

Access to resources Recommend Favorite

Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?

By  

JOURNAL OF CONSUMER BEHAVIOUR, Vol. 14, Iss. 3, 2015-05 ,pp. : 145-157

John Wiley & Sons Inc

Access to resources Recommend Favorite

Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

By          

Technological and Economic Development of Economy, Vol. 20, Iss. 1, 2014-01 ,pp. : 97-115

Taylor & Francis Ltd

Access to resources Recommend Favorite