An empirical analysis of the demand for commercial television advertising

ISSN： 1466-4283

Source： Applied Economics, Vol.31, Iss.2, 1999-02, pp. : 149-163

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Country of origin advertising and US demand of imported wine: an empirical analysis

By Sam Abdoul G. Thompson Stanley R.

Applied Economics Letters, Vol. 19, Iss. 18, 2012-12 ,pp. : 1871-1877

Routledge Ltd

Access to resources Recommend Favorite

What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising

American Economic Journal: Microeconomics, Vol. 7, Iss. 3, 2015-01 ,pp. : 24-53

American Economic Association

Access to resources Recommend Favorite

The effect of barter on the demand for money: an empirical analysis

By Marvasti A. Smyth D.J.

Economics Letters, Vol. 64, Iss. 1, 1999-07 ,pp. : 73-80

Elsevier

Access to resources Recommend Favorite

Subscriptions for direct broadcast satellite and cable television in the US: an empirical analysis

By Agyei Karikari J. Brown S.M. Abramowitz A.D.

Information Economics and Policy, Vol. 15, Iss. 1, 2003-03 ,pp. : 1-15

Elsevier

Access to resources Recommend Favorite

An Empirical Model of Advertising Dynamics

By Dubé Jean-Pierre Hitsch Günter Manchanda Puneet

Quantitative Marketing and Economics, Vol. 3, Iss. 2, 2005-06 ,pp. : 107-144

Springer Publishing Company

Access to resources Recommend Favorite