The spatial knowledge of retail decision makers: capturing and interpreting group insight using a composite cognitive map

Author: Clarke Ian   Horita Masahide   MacKaness William  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.10, Iss.3, 2000-07, pp. : 265-285

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Abstract