Modelling of customer retention in multi-format retailing

Author： Arrondo Elvira   Berné Carmen   Múgica Jose M.   Rivera Pilar  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.12, Iss.3, 2002-07, pp. : 281-296

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