The Implications of Mismatching Organizational Decision-making and Communication Structures within US Retail Firms: the Role of Scanner Data

Author: Tippins Michael   Su Wanru  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.2, 2004-04, pp. : 241-253

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Abstract