Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect

Author: Casabayó Mònica   Agell Núria   Aguado Juan Carlos  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.3, 2004-07, pp. : 295-308

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Abstract