Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales

Author: Tan Lay Peng   Cadeaux Jack  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.21, Iss.2, 2011-05, pp. : 161-185

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Abstract