Cross-format shopping motives and shopper typologies for grocery shopping: a multivariate approach

Author: Jayasankaraprasad Cherukuri   Kathyayani Gonuguntla  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.24, Iss.1, 2014-01, pp. : 79-115

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Abstract