The use of consumer's price information search behaviour for pricing differentiation in retailing

Author： Berne Carmen   Mugica Jose M.   Pedraja Marta   Rivera Pilar  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.9, Iss.2, 1999-04, pp. : 127-146

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