The communications importance of consumer meaning in cause-linked events: findings from a US event for benefiting breast cancer research

Author： Cornwell T. Bettina Smith Rachel K.

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.7, Iss.4, 2001-12, pp. : 213-229

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Cause marketing communications: Consumer inference on attitudes towards brand and cause

By Samu Sridhar Wymer Walter

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1333-1353

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences

By Hede Anne-Marie Kellett Pamm

European Journal of Marketing, Vol. 45, Iss. 6, 2011-05 ,pp. : 987-1004

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cause for event: not-for-profit marketing through participant sports events

By Taylor Ruth Shanka Tekle

Journal of Marketing Management, Vol. 24, Iss. 9, 2008-11 ,pp. : 945-958

Routledge Ltd

Access to resources Recommend Favorite

Rethinking consumer disadvantage: the importance of qualitative research

By Woodliffe Lucy

International Journal of Retail & Distribution Management, Vol. 32, Iss. 11, 2004-11 ,pp. : 523-531

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

`Bringing with us the plague': Consumer Research as Machinery of Zoomorphism

By Bradshaw Alan

Journal of Marketing Management, Vol. 29, Iss. 1-2, 2013-01 ,pp. : 249-262

Routledge Ltd

Access to resources Recommend Favorite