Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Author： De Bussy Nigel M.   Ewing Michael T.   Pitt Leyland F.  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.9, Iss.3, 2003-09, pp. : 147-161

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A stakeholder theory approach to designing environmental marketing strategy

By Polonsky Michael Jay  

The Journal of Business and Industrial Marketing, Vol. 10, Iss. 3, 1995-08 ,pp. : 29-46

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences

By Hede Anne-Marie   Kellett Pamm  

European Journal of Marketing, Vol. 45, Iss. 6, 2011-05 ,pp. : 987-1004

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions

By Eagle Lynne   Bulmer Sandy   De Bruin Anne  

Journal of Marketing Communications, Vol. 9, Iss. 3, 2003-09 ,pp. : 129-146

Routledge Ltd

Access to resources Recommend Favorite

A relationship-mediated theory of internal marketing

By Ballantyne David  

European Journal of Marketing, Vol. 37, Iss. 9, 2003-10 ,pp. : 1242-1260

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Toward a Contemporary Conceptual Framework for Stakeholder Theory

By Buchholz Rogene  

Journal of Business Ethics, Vol. 58, Iss. 1-3, 2005-05 ,pp. : 137-148

Springer Publishing Company

Access to resources Recommend Favorite