Segmenting the business-to-business marketplace by product attributes and the decision process

Author: Crittenden Victoria L.   Crittenden William F.   Muzyka Daniel F.  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.10, Iss.1, 2002-03, pp. : 3-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract