Territorial identity as a competitive advantage in wine marketing: a case study

Author: Rocchi Benedetto   Gabbai Manuela  

Publisher: Routledge Ltd

ISSN: 1469-9672

Source: Journal of Wine Research, Vol.24, Iss.4, 2013-12, pp. : 291-310

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract